Abuja moots new rebranding campaign without key partners
Another rebranding campaign is being mooted by the government amid widespread criticism of previous initiatives.
Information and Culture Minister, Lai Mohammed, said the rebranding will...
Cement market on fire with intrigues, blackmail
Dangote Cement introduced 42.5N cement and, earlier this year, upgraded it to 52.5N – only to trigger a fight back from competitors who felt...
MediaReach, Google align to strengthen brand marketing
MediaReach OMD has aligned creativity with Google Global Services to take brand marketing to a new level in Africa’s largest economy.
The two companies are...
Guinness seeks to own ‘black’ in new campaign
Colour theory and persuasion in marketing is becoming the most acceptable platform to launch a campaign, thematic or product driven. Several brands have used...
Advert regulators, ministries count losses as political campaign ends
Excitement is back in outdoor advertising
Regulators, advertisers, Ministry of the Environment, and Out-of-Home (OOH) practitioners heaved a sigh of relief when the general election...
LASAA’s misstep at the finishing line
Aesthetic beauty in Lagos, enjoyed for a season after the creation of the State Signage and Advertisement Agency (LASAA), has been submerged by political...
Oracle’s creative maneuvers attract MWA, ADVAN awards
Oracle Experience has again been reaffirmed as the most creative and best in interpreting clients’ briefs at the 2015 Marketing World Awards (MWA) by...
Fake, substandard importers to bag jail terms, SON warns
•Promises to reduce fake products by 15% next year
By Goddie Ofose
Senior Correspondent
Importers of sub-standard products are to be prosecuted and sent to jail, the...
Research highlights challenges in African marketing
A new research has highlighted the key challenges that all brands face in Africa as a lack of reliable data, including media consumption, and...
Brand school tasks managers to deploy storytelling
Use storytelling to solve social problems, Orange Academy, a brand communications school, recently told its students at an exhibition tagged ‘The Art of Positive...
