Reality TV’s on brand equity
Since the 1940s when the first ‘reality show’ was conceived, the concept has remained a strong tool for positioning. At the beginning, it was...
Tension mounts over Walmart’s imminent arrival
There is tension in Nigeria’s retail industry over the impending entry of Walmart Incorporated, the global retail giant.
Established retailers such as Shoprite, Spar, Park...
Guinness seeks to own ‘black’ in new campaign
Colour theory and persuasion in marketing is becoming the most acceptable platform to launch a campaign, thematic or product driven. Several brands have used...
Mixed reactions to NATCOM’s acquisition of NITEL, Mtel
News that a consortium has acquired Nigeria Telecommunications Limited (NITEL) and its subsidiary, Mtel, is received with mixed feelings. Some analysts suspect it is...
Ihedioha assures traders in Imo of improved welfare, infrastructure
Imo State governor, Emeka Ihedioha, has once more pledged his commitment to ensure that the welfare of traders in the state is...
Marketers agree on code to check unprofessional conduct
Experiential Marketers Association of Nigeria (EXMAN) has designed a code of conduct to sanction members who litter streets, roads and other public places after...
Guinness’ MD’s first official outing to the Nigerian Stock Exchange
The recently appointed Managing Director of Guinness Nigeria Plc., a prime player in the brewery industry in Nigeria, Mr. John O’Keeffe, will on Tuesday...
Marketing future lies in experiential says Onime
Adekunle Onime, Managing Director/Chief Executive Officer of Marketing & Promotions Concepts, is the pioneer of experiential marketing in Nigeria.
From his humble entertainment marketing...
Information Ministry fails communication tests
Marketing communication practitioners are not happy with Labaran Maku as Information Minister. They express disappointment, particularly because of his background as a former journalist...
Olam Nigeria makes bold statement on Nigerian rice brand
- Reinforces position as largest investor in local rice production
Olam Nigeria has made a bold statement on the Nigerian rice brand at the Rice...
