Keying into outbound money remittance
Inbound remittance, estimated at $32 billion in 2013 across Africa – with Nigeria getting $21 billion – is set to hit $41 billion by...
Consumer survey inspires UBA’s Next Gen
Sixty five-year-old United Bank of Africa (UBA) recently introduced Next Gen, an account with features likely to resonate with the target market.
The product, designed...
Banks grapple with high exposure to oil and gas loans
High concentration of credit in oil, gas and power sectors is taking a toll on banks following a shift to Basel II and the...
Cans of Coke drag Coca Cola before CPC
Globally, brewers and bottlers of lagers, soft drinks, and other beverages face quality assurance and control issues on daily basis. They violate regulations consciously...
Advertisers urge marketers to rethink approach
Organisations and marketing professionals have been urged to think outside their current box of solutions to marketing problems and embrace new ideas.
Advertisers Association of...
We refresh our brand via story-telling, says Ani-Mumuney of First Bank
First Bank has been in the forefront of promoting the creative arts through sponsorship and support. Goddie Ofose looks at how its latest project...
Stakeholders unite for better IMC
Integrated marketing communication (IMC) is trying to rise above government neglect by stakeholders coming together to push for an improved working environment and relevance...
Ufot’s appointment excites advertising stakeholders
Relief was etched on the faces of stakeholders when SO&U Group Managing Director, Udeme Ufot, was announced Advertising Practitioners Council of Nigeria (APCON) Chairman...
‘IMC suffers from lethargy to research, new thinking’
Abstract Consortium Group Principal Consultant, Charles O’Tudor, could pass for a proponent of brand management in integrated marketing communication (IMC).
He reappears with Brand...
Cussons Baby plans MorireOluwa’s commercials
Cussons has concluded plans to place the face of MorireOluwa, aged one, winner of the second edition of the Cussons Baby Moments competition, on...
