Why our campaign is focused on children and women, by Silivrili
Reckitt Benckiser Marketing Director (West Africa), Oguzhan Silivrili, speaks on consumer initiatives through Dettol, the company’s flagship brand, to promote hygiene and on the...
New faces in reactivated ‘Made of Black’
Brand thematic campaign offers a brand good value if it is not a one-off exercise.
Several brand campaigns are unsustainable but that cannot be said...
Smoov seeks to democratise chapman drink
La Casera Company, makers of apple flavoured La Casera, has introduced into the market a ready-to-drink chapman in plastic bottle called Smoov Chapman.
Smoov Chapman...
How viable Commodities Exchange will provide Forex earnings, by SEC
By
Valentine Amanze
The Securities and Exchange Commission (SEC)
has advocated for a vibrant Commodities Exchange in Nigeria.
Beer hug of NB, CB stirs market competition
When news broke of the merger of Nigerian Breweries (NB) and Consolidated Breweries (CB), the initial concern of stakeholders was that NB would muzzle...
