Lull, lethargy dog IMC in 2015
• Agencies decry clients’ deferred payments
• Clients task agencies on value based service
By Goddie Ofose
Senior Correspondent
Stakeholders in integrated marketing communications (IMC) cannot wish away...
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In the past eight years alone, foreign direct investment (FDI) has helped create 1.6 million new jobs in Africa. Capital investments are projected to...
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When a popular novelist, Ayi-Kwei Armah, wrote that “the beautiful ones are not yet born” only a few took the contextual meaning to heart.
However,...
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The dwindling oil price at the international market has stirred some anxiety in the marketing communication industry (IMC) but some stakeholders believe it is...
