Noah’s Ark tasks Buhari, Biya, Deby on Boko Haram campaign
Advertising agency, Noah’s Ark, has launched campaign in print, radio, and online to remind the authorities to expedite action to rescue the Chibok schoolgirls...
Advert regulators, ministries count losses as political campaign ends
Excitement is back in outdoor advertising
Regulators, advertisers, Ministry of the Environment, and Out-of-Home (OOH) practitioners heaved a sigh of relief when the general election...
Working Mom magazine celebrates mothers with award
Organizers of the annual Working Mom Awards have concluded arrangement to hold this year’s edition on December 6, 2014 at the Eko Hotel and...
Cadbury profit before tax drops by 80 per cent in 2014
Cadbury Nigeria Plc has recorded dismal results in all performance indicators for the financial year ended Dec. 31, 2014.
Reports have it that the company's...
Sponsorship bandwagon backs Super Eagles in Brazil
•N500m invested by various brands
GODDIE OFOSE examines the investment of brands in the Nigerian national football team and the consequences of an early exit...
Why investors flock to Nigeria, by Heineken CEO
Heineken International Chief Executive Officer, Jean-Francois Van Boxmeer, says despite security and other challenges, Nigeria will continue to attract foreign investors because of the...
Fake, substandard importers to bag jail terms, SON warns
•Promises to reduce fake products by 15% next year
By Goddie Ofose
Senior Correspondent
Importers of sub-standard products are to be prosecuted and sent to jail, the...
New faces in reactivated ‘Made of Black’
Brand thematic campaign offers a brand good value if it is not a one-off exercise.
Several brand campaigns are unsustainable but that cannot be said...
Nigerians express mixed views at online shopping
Against the backdrop of the current trend of online shopping in the nation, some Nigerians have expressed divergent views on the phenomenon, the News...
Local brands intensify foreign clubs’ sponsorship
•PZ Cussons takes brands to Arsenal for three-year deal
•LMC kicks over local brands’ support for European clubsknowledge of digital space required
Seven English Premier...
