GUS flaunts youth empowerment, consumer appreciation as trademark
Besides July 1 being the day Neptune’s moon S/204N1 was discovered in 2013 and the world’s first international telephone call was made between St....
Family succession not part of our business strategy, says Shobanjo
Biodun Shobanjo is one of the best brains in the advertising industry. Recently in his office in Lagos, the Troyka Group Chairman reflected with...
Cussons Baby launches first toddler talent contest
By Goddie Ofose
Senior Correspondent
After two editions of Cussons Baby Moments, a flagship platform of Cussons Baby brand, the company has launched another project that...
Nigerians express mixed views at online shopping
Against the backdrop of the current trend of online shopping in the nation, some Nigerians have expressed divergent views on the phenomenon, the News...
CBN set to prosecute dud cheque issuers
Godwin Emefiele plans to give teeth to the law against issuance of dud cheques from July 1, which will see the prosecution of violators,...
Tony Elumelu, Brenthurst Foundations launch invest in Africa book
Two of Africa’s most prominent foundations – the Nigeria-based Tony Elumelu Foundation and the Oppenheimer family’s Brenthurst Foundation of South Africa – launched an...
ADVAN marketers’ evening to focus on Insurance marketing
A seasoned insurance expert and The Capital Express Group of Companies’ Chairman, Tony Aletor is scheduled to deliver a keynote speak at this year...
Noah’s Ark tasks Buhari, Biya, Deby on Boko Haram campaign
Advertising agency, Noah’s Ark, has launched campaign in print, radio, and online to remind the authorities to expedite action to rescue the Chibok schoolgirls...
Clients, agencies quiver over kickbacks for pitches, briefs
Bribery and corruption are a regular fair in the private sector. The two vices are widespread in the public sector and have become the...
Agencies without new ideas will struggle, warns Eiremiokhae
Brand activation is the kernel of the integrated marketing communication (IMC) template of most brands or organisations, hence the proliferation of agencies that specialise...
