Campaign not solution to every marketing challenge, argues Acho
Headstart Consulting Chief Executive Officer, Fanen Acho, is a marketing, media, communication, and creative professional with a trove of experience from stints with DDB...
Wine, spirits hit by regulation bottlenecks
The lack of quality local wine and spirits that can compete on the international market is attributed to the stifling regulations of the National...
Nigeria too huge to be monopolised, says pay TV operator
Godfrey Orkeh, Chief Executive Officer of new pay TV, African Cable Television, speaks on the intense competition in the market and why it should...
Financial, telecoms brands savour independence jamboree
Every October 1 is a day when brands of all shades and colours, and individuals, express allegiance to Nigeria on its independence day. This...
Ripple effects of states’ rebranding campaigns
GODDIE OFOSE writes on the impact of repositioning campaigns by the states since the return of democracy and how Kwara’s ‘Shared Prosperity’ fares.
Nations, regions,...
Deploying content to expose Africa to the world
In the past eight years alone, foreign direct investment (FDI) has helped create 1.6 million new jobs in Africa. Capital investments are projected to...
Noah’s Ark tasks Buhari, Biya, Deby on Boko Haram campaign
Advertising agency, Noah’s Ark, has launched campaign in print, radio, and online to remind the authorities to expedite action to rescue the Chibok schoolgirls...
Nestlé Nigeria engages media through shared value workshop
In a bid to improve the understanding and reporting skills of media practitioners, Nestlé Nigeria , the leading Nutrition, Health and Wellness Company is...
Multinationals payment terms may kill local industry, warns EXP boss
EXP Nigeria Chief Executive Officer, Wole Olagundoye, who runs the biggest experiential marketing outfit in Nigeria, speaks to GODDIE OFOSE on the challenges of...
3,000 farmers receive Vitamin A cassava stems in A’Ibom, Delta
Over 3,000 farmers in Akwa-Ibom and Delta States have received the latest variety of improved vitamin A cassava stems from HarvestPlus Nigeria for planting...
