Marketing future lies in experiential says Onime
Adekunle Onime, Managing Director/Chief Executive Officer of Marketing & Promotions Concepts, is the pioneer of experiential marketing in Nigeria.
From his humble entertainment marketing...
Stakeholders meet, set agenda for cassava production for 2015
In pursuit of its delivery agenda for Vitamin A Cassava initiative and preparation for the 2015 planting season, HarvestPlus Nigeria has held a three-day...
Tourism is Osun’s mainstay, says Akere
Scarcity of funds, which compels states without oil to discover other sources of revenue, has driven Osun to tourism as its major platform for...
NIMN to hold evening of tributes for late president
The National Institute of Marketing of Nigeria (NIMN), has announced plans to hold an Evening of Tributes in honour of the institute’s immediate past...
Tension mounts over Walmart’s imminent arrival
There is tension in Nigeria’s retail industry over the impending entry of Walmart Incorporated, the global retail giant.
Established retailers such as Shoprite, Spar, Park...
Union Bank unveils new brand identity to redefine service
Union Bank has unveiled a new brand identity in Lagos to compete and recover lost ground through quality financial services.
Its Managing Director and Chief...
‘We identify talents and give them wings to fly’
Noah’s Ark Group Managing Director, Lanre Adisa, says the agency is committed to creative works, even in the face of challenges in a competitive...
Gulder shows up with world’s biggest poster in Enugu
Nigerian integrated marketing communication (IMC) recorded another first in the global arena when the largest advertising poster was unveiled in Enugu by Gulder, from...
Duke, Akinwunmi, Ufot proffer solutions to ad industry quagmire
Political advertisements, mostly in the print media, are not tagged like corporate ones. Practitioners fail to identify with their works, prompting feelers that those...
Ihedioha assures traders in Imo of improved welfare, infrastructure
Imo State governor, Emeka Ihedioha, has once more pledged his commitment to ensure that the welfare of traders in the state is...
