Dettol pushes to protect 10m infants against death
Diarrhoea is the second leading cause of death in children under five years old globally. It kills about 760,000 every year, according to the...
Okhma wins marketing rights for the Calabar Carnival
After a series of presentations by several marketing companies seeking to handle The Calabar Carnival account, the Cross River State carnival commission, the agency...
Guinness partners supermarkets to curb underage drinking
As part of its commitment to encourage responsible drinking in the country, Guinness Nigeria Plc. has joined hands with four leading supermarket chains in...
Etisalat sacks TQC, appoints Chain Reactions to manage PR
Etisalat Nigeria relationship with The Quadrant Company has come to an end as a new PR agency, Chain Reaction Nigeria, has been appointed to...
Inflation drops by 0.06% in March
Nigeria’s inflation rate has again dropped by a slim margin of 0.06 per cent from 11.31 percent in February to 11.25 per...
Creating value through classic brand activation
Brand activation is a relatively new term in the industry. It is the art of driving consumer action through brand interaction and experiences. In...
Rebranding Nigeria starts with us, says i-Nigeria Initiative
Several rebranding and image laundering projects have been floated by Nigeria.
Think of Muhammadu Buhari’s War Against Indiscipline (WAI), Ibrahim Babangida’s Mass Mobilisation for Self...
Hiring foreign consultants promotes capital flight, says Maku
The reform of the Advertising Practitioners Council of Nigeria (APCON) in 2013 was to check unhealthy competition between local firms and foreign ones as...
Information Ministry fails communication tests
Marketing communication practitioners are not happy with Labaran Maku as Information Minister. They express disappointment, particularly because of his background as a former journalist...
Ad trend reporting won’t kill traditional platforms, says Ozekhome
TINK Africa Chief Executive Officer, Franklin Ozekhome, is an avid adman. He has spent decades in the industry but instead of toeing the line...
