Corporations’ payment policy threatens survival of agencies
Integrated marketing communication (IMC) – which includes advertising, public relations, brand management, experiential marketing, media buying and media – is struggling in Nigeria to...
Red Truck creates stand-out platform in OOH market
With a huge LED screen, life-size capability and remote feed, Luzomedia’s Red Truck is the newest rave in the Nigerian out-of-home (OOH) market, writes...
Marketers resolve decade old dispute, sign MoU
•Not yet uhuru, stakeholders warn
A dispute that lasted 10 years between the two factions of the National Institute of Marketing of Nigeria (NIMN) –...
Fun-on-Wheels gives new dimension to consumer engagement
Fun-on-Wheels was introduced by Towncriers Limited, an experiential marketing communication agency based in Lagos. It is a mobile entertainment and engagement platform which plans...
No origin for Guinness Orijin
The launch of Orijin Ready-To-Drink (RTD) bitter variants early this year by Guinness Nigeria has thrown the RTD and bitter segment of the fast...
Hiring foreign consultants promotes capital flight, says Maku
The reform of the Advertising Practitioners Council of Nigeria (APCON) in 2013 was to check unhealthy competition between local firms and foreign ones as...
Intrigues that produced new AAAN president, Nwosu
•We’ll ensure strong ties with govt, he pledges
Kelechi Nwosu, Chief Executive Officer of TBWA, won in a landslide against the Managing Director of Noah’s...
Lagos outdoor advertising worth N50.29b
• Lagos houses 4,284 billboards, 146 OOH agencies
• Landlords earn N1.87b
Out-of-home (OOH) advertising in Lagos is worth N50.29 billion, according to the state’s Signage...
GUS flaunts youth empowerment, consumer appreciation as trademark
Besides July 1 being the day Neptune’s moon S/204N1 was discovered in 2013 and the world’s first international telephone call was made between St....
STAR, Peak Milk, Guinness World Cup campaigns hit the rocks
World Cup media and marketing campaigns by brands in Nigeria are being pulled as a result of Super Eagles’ exit from the football fiesta...
