Films as nation rebranding platform
The world is caught up in the fever of creating brands, through conscious and unconscious branding and rebranding. While some entities are successful, others...
Family succession not part of our business strategy, says Shobanjo
Biodun Shobanjo is one of the best brains in the advertising industry. Recently in his office in Lagos, the Troyka Group Chairman reflected with...
Stakeholders dare FG on APCON appointment
Heads of Advertising Sectoral Groups (HASG) met in Lagos and rejected unanimously the appointment of Ngozi Emioma as the Chairman of the Advertising Practitioners...
Guinness seeks to own ‘black’ in new campaign
Colour theory and persuasion in marketing is becoming the most acceptable platform to launch a campaign, thematic or product driven. Several brands have used...
Print media bounces back with advertising spend
The print media in Nigeria attracted N18.5 billion revenue from advertising in 2013, more than double the N9 billion in 2012.
The figures are contained...
Thermocool produces 345,000 refrigerators, freezers in Nigeria in two years
Thermocool produced locally 175,000 refrigerators and 170,000 freezers between 2010 and 2011, apart from coupling imported completely knocked down (CKD) parts.
Its Managing Director, Panos...
Cement market on fire with intrigues, blackmail
Dangote Cement introduced 42.5N cement and, earlier this year, upgraded it to 52.5N – only to trigger a fight back from competitors who felt...
Dettol pushes to protect 10m infants against death
Diarrhoea is the second leading cause of death in children under five years old globally. It kills about 760,000 every year, according to the...
Rebranding Nigeria starts with us, says i-Nigeria Initiative
Several rebranding and image laundering projects have been floated by Nigeria.
Think of Muhammadu Buhari’s War Against Indiscipline (WAI), Ibrahim Babangida’s Mass Mobilisation for Self...
Marketing Nigeria brand through tourism, PPP
Nigeria has made several attempts at branding with little success. From the ‘Heart of Africa’ to the ‘Good People, Great Nation’ concept, the search...
