Financial, telecoms brands savour independence jamboree
Every October 1 is a day when brands of all shades and colours, and individuals, express allegiance to Nigeria on its independence day. This...
Facebook buys Whatsapp mobile messenger
The EU regulators on Friday approved the merger of communication platforms, Facebook and WhatsApp.
The regulators said Facebook's 19-billion-dollar purchase of the mobile messenger, WhatsApp,...
Abia Mall to reposition Umuahia commercially, says Eze
The quiet nature of Umuahia, the Abia State Capital compared to Aba, is set to be repositioned commercially said the Commissioner for Information, Abia...
How media debt stifles independent producers, by Fajobi
Debt is one huge challenge media managers and content providers are unable to surmount. The Advertising Practitioners Council of Nigeria (APCON) says there is...
Storytelling sets Oracle’s experiential marketing apart
Experiential marketing connects consumers with brands in face to face experiences which create personal memories that endure.
With consumers bombarded by traditional advertising and becoming...
Wine, spirits hit by regulation bottlenecks
The lack of quality local wine and spirits that can compete on the international market is attributed to the stifling regulations of the National...
Local brands hanker after international media
Total local television advertising expenditure in Nigeria last year was put at N47 billion.
First quarter spend was N13 billion, second quarter N13.4 billion, third...
Creating value through classic brand activation
Brand activation is a relatively new term in the industry. It is the art of driving consumer action through brand interaction and experiences. In...
Public relations on slippery slopes
•40 PRCAN members can’t pay salaries, sack looms
Public relations in Nigeria is on the ropes.
Only eight out of the 48 members of the Public...
AAAN, NIPR, PBG, want confab every 10 years
Delegates from advertising and public relations and 14 other professional bodies group (PBG) to the national conference which ended on August 17 want Abuja...
