Brand school tasks managers to deploy storytelling
Use storytelling to solve social problems, Orange Academy, a brand communications school, recently told its students at an exhibition tagged ‘The Art of Positive...
Consumer survey inspires UBA’s Next Gen
Sixty five-year-old United Bank of Africa (UBA) recently introduced Next Gen, an account with features likely to resonate with the target market.
The product, designed...
Nwosu squares up with Adisa for AAAN top job
Scheming is going on for the post of President of the Association of Advertising Agencies of Nigeria (AAAN), to replace Bunmi Oke, whose tenure...
Multinationals payment terms may kill local industry, warns EXP boss
EXP Nigeria Chief Executive Officer, Wole Olagundoye, who runs the biggest experiential marketing outfit in Nigeria, speaks to GODDIE OFOSE on the challenges of...
CBN set to prosecute dud cheque issuers
Godwin Emefiele plans to give teeth to the law against issuance of dud cheques from July 1, which will see the prosecution of violators,...
Information Ministry fails communication tests
Marketing communication practitioners are not happy with Labaran Maku as Information Minister. They express disappointment, particularly because of his background as a former journalist...
Next-Gen account targets teenage years to adulthood
United Bank of Africa (UBA) targets a new block of customers with a novel product tailored to meet needs from teenage years to adulthood.
“Next-Gen”,...
Sponsorship bandwagon backs Super Eagles in Brazil
•N500m invested by various brands
GODDIE OFOSE examines the investment of brands in the Nigerian national football team and the consequences of an early exit...
Why investors flock to Nigeria, by Heineken CEO
Heineken International Chief Executive Officer, Jean-Francois Van Boxmeer, says despite security and other challenges, Nigeria will continue to attract foreign investors because of the...
Civil war, insurgency dent Nigeria’s brand, laments Murray-Bruce
The civil war from 1967 to 1970, the aborted Miss World beauty pageant in 2001 and the current insurgency in the North East have...
