Nigerian market remains Daikin’s prime focus
Daikin Industries Limited has reiterated that the Nigerian market, which it entered in October 2013, is the most important to its brand in Africa.
The...
‘IMC suffers from lethargy to research, new thinking’
Abstract Consortium Group Principal Consultant, Charles O’Tudor, could pass for a proponent of brand management in integrated marketing communication (IMC).
He reappears with Brand...
Campaign not solution to every marketing challenge, argues Acho
Headstart Consulting Chief Executive Officer, Fanen Acho, is a marketing, media, communication, and creative professional with a trove of experience from stints with DDB...
At 55, Nigeria still a potential brand, say experts
•Government has worsened characteristics of brand
Despite all its human and material resources Nigeria is yet to be a superbrand, even among developing countries, such...
Maggi seeks 15,000 more women for home garden
An additional 15,000 Nigerian women are to be engaged by Nestle, through its Maggi brand, for its home garden initiative in 2015.
The scheme, which...
Local brands intensify foreign clubs’ sponsorship
•PZ Cussons takes brands to Arsenal for three-year deal
•LMC kicks over local brands’ support for European clubsknowledge of digital space required
Seven English Premier...
First Bank, Lafarge, 45 others gun for SERAs
ExxonMobil, Nigerian Breweries, Lafarge, Total, Cornerstone Insurance, Etisalat, BATN, Airtel, DHL, Nigerian Stock Exchange, FCMB, Promasidor, and First Bank are among 47 corporation organisations...
Quantum Travels unveils AJALA.ng for convenience
A new online travel platform, AJALA.ng, has been unveiled by Quantum Travels to cater for expected growth in customers who desire personal, quick and...
Gulder shows up with world’s biggest poster in Enugu
Nigerian integrated marketing communication (IMC) recorded another first in the global arena when the largest advertising poster was unveiled in Enugu by Gulder, from...
New faces in reactivated ‘Made of Black’
Brand thematic campaign offers a brand good value if it is not a one-off exercise.
Several brand campaigns are unsustainable but that cannot be said...
