Haphazard rules, multiple taxation hinder OOH growth
Out of home (OOH) advertising practitioners are groaning under uncontrollable, unregulated and indiscriminate regulation as well as multiple taxation.
These factors contribute to making the...
Marketers agree on code to check unprofessional conduct
Experiential Marketers Association of Nigeria (EXMAN) has designed a code of conduct to sanction members who litter streets, roads and other public places after...
Ego, bane of advertising mergers and acquisitions
GODDIE OFOSE writes that merger talks between Omnicom/Publicis, which lasted 18 months without agreement, have blown the lid on the main reason advertising agencies...
Changing brand perception through experiential marketing
Experience is the best teacher. When something is experienced, it is real and practical, not a theory or phantom. It lasts longer in memory.
Consumers...
Ripple effects of states’ rebranding campaigns
GODDIE OFOSE writes on the impact of repositioning campaigns by the states since the return of democracy and how Kwara’s ‘Shared Prosperity’ fares.
Nations, regions,...
