Lack of innovation, consumer insight manifest at ADVAN awards
Innovation and consumer insight programmes in Nigeria’s marketing communication industry once again showed up at the 2015 Advertisers Association of Nigeria (ADVAN) award for...
Orijin takes bitters battle to Roots’ enclave
The surroundings of the National Arts Theatre, Iganmu, Lagos are considered the enclave of Nigerian Breweries (NB) because it has secured a franchise from...
Cussons Baby offers new variants to mothers
Cussons Baby, a brand under the stable of PZ Cussons, has introduced three varieties to its baby care portfolio range that include powder, lotion,...
African businesses are late to digital marketing, says Ayeni
Ayeni Adekunle is the public relations practitioner, journalist, and businessman behind Black House Media (BHM) Group, a PR and digital communication agency based in...
Magic Mirror OOH debuts with advertiser options
A new vista is opened in out-of-home (OOH) advertising with the introduction of Magic Mirror advertising at Nigerian airports by Soundz&Meknitz.
The deployment of the...
Guinness seeks to own ‘black’ in new campaign
Colour theory and persuasion in marketing is becoming the most acceptable platform to launch a campaign, thematic or product driven. Several brands have used...
Marketers resolve decade old dispute, sign MoU
•Not yet uhuru, stakeholders warn
A dispute that lasted 10 years between the two factions of the National Institute of Marketing of Nigeria (NIMN) –...
Fidelity Bank, NEPC, LBS train MSMEs in Kano
Fidelity Bank Plc has disclosed that it is currently involved in the training of more than 100 operators of Medium Small and...
Cadbury profit before tax drops by 80 per cent in 2014
Cadbury Nigeria Plc has recorded dismal results in all performance indicators for the financial year ended Dec. 31, 2014.
Reports have it that the company's...
Ovaltine partners DHL to target IDPs
Ovaltine producers, Twinings Ovaltine Nigeria, and DHL Express are in a partnership to donate and transport the beverage to internally displaced persons (IDPs) at...
