New faces in reactivated ‘Made of Black’
Brand thematic campaign offers a brand good value if it is not a one-off exercise.
Several brand campaigns are unsustainable but that cannot be said...
Print media bounces back with advertising spend
The print media in Nigeria attracted N18.5 billion revenue from advertising in 2013, more than double the N9 billion in 2012.
The figures are contained...
Etisalat sacks TQC, appoints Chain Reactions to manage PR
Etisalat Nigeria relationship with The Quadrant Company has come to an end as a new PR agency, Chain Reaction Nigeria, has been appointed to...
Ex SA judge, sustainability champions for AR-CSR in Lagos
Mervyn King – Professor of law, academic, former Supreme Court Judge, corporate mandarin, corporate governance maven, Chairman of the King Committee on Corporate Governance...
New media can’t kill conventional ones, says Adesina
New media poses a huge threat to traditional media, which some believe will simply fizzle out in due course.
But Sun Publishing Managing Director, Femi...
