Storytelling sets Oracle’s experiential marketing apart
Experiential marketing connects consumers with brands in face to face experiences which create personal memories that endure.
With consumers bombarded by traditional advertising and becoming...
Fun-on-Wheels gives new dimension to consumer engagement
Fun-on-Wheels was introduced by Towncriers Limited, an experiential marketing communication agency based in Lagos. It is a mobile entertainment and engagement platform which plans...
Okhma wins marketing rights for the Calabar Carnival
After a series of presentations by several marketing companies seeking to handle The Calabar Carnival account, the Cross River State carnival commission, the agency...
Advertisers urge marketers to rethink approach
Organisations and marketing professionals have been urged to think outside their current box of solutions to marketing problems and embrace new ideas.
Advertisers Association of...
Practitioners attitude frustrates APCON, says Kankarofi
When former Information Minister, Patricia Akwashiki, visited the Advertising Practitioners’ Council of Nigeria (APCON) as part of her last acts in office, the Registrar,...
Guinness partners supermarkets to curb underage drinking
As part of its commitment to encourage responsible drinking in the country, Guinness Nigeria Plc. has joined hands with four leading supermarket chains in...
Marketing Nigeria brand through tourism, PPP
Nigeria has made several attempts at branding with little success. From the ‘Heart of Africa’ to the ‘Good People, Great Nation’ concept, the search...
NIPR stakeholders’ parley provokes consumer rights cause
•CPC, NERC, SON, NCC admit infringements
Consumer rights were brought to the front burner once again at the Nigerian Institute of Public Relations (NIPR) Lagos...
Sponsorship bandwagon backs Super Eagles in Brazil
•N500m invested by various brands
GODDIE OFOSE examines the investment of brands in the Nigerian national football team and the consequences of an early exit...
CBN set to prosecute dud cheque issuers
Godwin Emefiele plans to give teeth to the law against issuance of dud cheques from July 1, which will see the prosecution of violators,...
