Dangote and DSTV, others rise in annual ranking
By Jeph Ajobaju, Chief Copy Editor
African brands have shot up from 13 per cent in 2020 to 17 per cent in 2022, going by the ranking announced at the 12th Annual Brand Africa 100, Africa Best Brands 2022 held in Lagos.
Brand Africa Chairman Thebe Ikalafeng urged brand builders in Africa to build brands that travel beyond the shores of the continent.
“After a 5-year decline, African brands have surged 4.0 percentage points to 17 percent from an all-time low of 13 per cent in 2020 and 2021 in the 2022 Brand Africa 100 Africa’s Best Brands survey and ranking of the best brands in Africa,” he said.
Ikalafeng commended top Nigerian brands, noting that Dangote (22), Glo (32), Jumia (42), and Nasco (75) are among the 17 Nigerian brands in the Top 100 brands in Africa.
“Overall, South Africa’s MTN, has returned to the Top 10 as the highest ranking African brand.
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Top 25 financial services brands
“Dangote, the pre-eminent African brand founded in 1981 by Nigerian Aliko Dangote, emerged as the #1 brand that symbolises African pride in a question where Brand Africa sought to establish which brand in Africa is a flag carrier and embodiment of rising optimism and pride in Africa,” Ikalafeng added, per Vanguard.
In a separate list of the Top 25 most admired financial services brands, African brands, led by Nigeria’s GT Bank, dominated the rankings for the third consecutive year with 68 per cent of the share against 32 per cent for non-African brands.
DStv also consolidated its position as the top African media brand for the second year running. Channels TV led Nigerian media brands, in a category that is fast going digital and mobile.
