Spinlet will Wednesday show a huge presence at this year’s Social Media Week (SMW).
The leading music streaming and downloads service in Africa is part of the global event taking place in major cities including Lagos, Hamburg, Jakarta and New York.
The theme for this year’s week-long event that started on Monday, February 22, is ‘Reimagining human connectivity’.
As part of the events lined up for the SMW, Spinlet will collaborate with Beat FM to produce a special Music Day at Landmark Events Centre in Lagos, as well as host a special Jam Session that will feature special performances by leading Nigerian artistes at the Spinlet HQ.
Social media has become a huge part of the music industry, said Nkiru Balonwu, CEO of Spinlet while speaking on the rationale for Spinlet’s involvement in this year’s SMW.
“Musicians use it to connect directly with fans and we encourage that from the artistes who distribute their music through Spinlet. Beyond that, social media is changing the very nature of media itself, the way we communicate with one another, the way we’re accessing new music and art. The combination of Music Day and a high profile Spinlet Jam session, all centered around Social Media Week, is a great way to demonstrate how music and social media are together reshaping all of our lives in 2016,” Balonwu said.
The Music Day in collaboration with Beat FM will take place on Wednesday, February 24. It will include a panel session entitled ‘Getting paid in full in this Internet-of-free era’.
Discussants include: Eldee, former recording artiste and currently CEO of Play Data; M.I, CEO of Chocolate City and recording artiste; Omotayo George, Manager, VAS Propositions & Promotions, MTN; Chinedu Chukwuji, CEO, Copyright Society of Nigeria (COSON); Dayo Olopade, Strategic Media Partnerships, Facebook; and PiriyeI Sokrari, CEO, Aristokrat Records.
The seriousness of this discussion will be followed up by a more light-hearted activity on Thursday, February 25, when a special Spinlet Jam session, reflective of the entertainment and communicative natures of music and social media, will be made open to the public and hosted by Jimmie of Beat FM.
There will be performances from artistes like producer and artiste, Samklef; Rocker Clay and Chocolate City artistes – Ruby Gyang, Loose Kaynon and Koker. Nigerian Breweries Plc is the official beverage supplier at the Jam session, which will hold at Spinlet HQ, Lekki, Lagos.
During the week-long event, Spinlet has also partnered with Four Points by Sheraton Lagos, Twenty 2 Ten clothing, Afrocabs and Silverbird Cinemas to reward their audience with prizes that include a dinner for two, snapbacks and movie tickets. Spinlet is using this opportunity to reward their faithful and loyal social media followers.
