HomeENTERTAINMENTPhyna predicts imminent collapse of Nigeria's streaming industry

Phyna predicts imminent collapse of Nigeria’s streaming industry

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​Phyna has also pleaded with fellow Nigerian streamers to ensure they create meaningful content rather than chasing clout.

​By Kehinde Okeowo

​Nollywood actress, model and Big Brother Naija (BBNaija) winner, Ijeoma Josephina Otabor, better known as Phyna, has said the emerging streaming industry in Nigeria will soon collapse.

​The reality star-turned-streamer made the prediction while speaking during a recent livestream with Jeffrey Benson.

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​According to Phyna, the current streaming boom in the country won’t last because Nigerians patronise streamers who “clip farm” and thrive on virality rather than solid niches and impact.

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​She added that the situation has made a lot of streamers resort to pulling stunts and lying just to go viral and get streams.

​The 29-year-old thespian, however, admitted that she was also initially “crazy” but has since decided to tone it down because she couldn’t keep up with the energy of her male counterparts.

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​Justifying her position, Phyna said, “Streaming in Nigeria will soon collapse because Nigerians push streamers that clip farm, go crazy and tell lies just to entertain streams. I was crazy when I started but I decided to chill because I am a lady and I can’t keep up with that.”

​She went on to plead with her colleagues to ensure they create meaningful content rather than chasing clout.

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