Konga FM 103.7 launches in Lagos with free ads for businesses
By Jeffrey Agbo
A hit music and commerce radio station, Konga FM 103.7, has launched in Lagos State.
This station offers an exciting blend of entertainment and commercial opportunities. While Lagos residents can tune in terrestrially to 103.7, the rest of the world is not left out, as Konga FM also streams online 24/7 on KongaFM.com, allowing global audiences to connect to its unique offerings.
Currently in its test-run phase, Konga FM has invited listeners to engage, share feedback and experience an entirely new way of interacting with radio. As part of this soft launch, the station is extending an unprecedented opportunity to businesses of all sizes. For the first two weeks, corporate advertisers—including small, medium and established enterprises—can air their ads for free on a first-come, first-served basis. This initiative is designed to boost economic activity by providing brands with a valuable platform to showcase their products and services at no cost.
Speaking on the groundbreaking initiative, Ifeoma Ajumobi, Head of KongaTV and Konga FM, emphasised the station’s commitment to its audience. “Konga FM is here to serve Nigerians, and we are open to feedback as we continue our test run until February 21st and shall start defining standards from 22nd of February. During this period, we are extending an unprecedented opportunity to businesses to air their ads for free. As usual, limited slots are available; call 07080635705 or email info@kongafm.com to secure your slot.
“It’s our way of empowering businesses to thrive while providing listeners with quality content and unbeatable deals. In short, the station is loaded with content driver by the power of AI. We are New, Bold and Different from others and it is a huge knowledge domain, spirituality, trade and commerce.”
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More than just a station where you get the best music, Konga FM is a haven for bargain lovers. Exclusive deals broadcast daily from 7 – 8 am while people are on their way to work for products that must be delivered to them same day. Listeners shall enjoy remarkable discounts and promotions in real-time. Thanks to a strategic partnership between Konga Online and Konga FM, Konga FM listeners can simply send a WhatsApp message to place their orders while deals and products are being promoted on air. This seamless integration of e-commerce and radio makes Konga FM a one-of-a-kind platform, bridging the gap between buyers and sellers in a dynamic, interactive way with the recent 50% increase in data price by telecom companies.
Adding to its uniqueness, Konga FM said it is dedicating the early morning hours from 5 am to 7 am to spiritual inspirational hit tracks with short comments by certified men of God. This segment, filled with the best gospel hit music, aims to uplift and inspire listeners, setting a positive tone for the rest of the day. Beyond music, the station is committing to be a major knowledge platform ensuring that entrepreneurs, professionals and individuals seeking growth have a go-to platform for success-driven content. It also targets Nigerians in diaspora and in other states who may connect to its streaming platform on KongaFm.com
Konga 103.7FM is more than just another station on the dial; it is a game-changer. It is set to redefine the broadcasting landscape with a focus on inspiration, education and business empowerment. For brands, distributors, and Original Equipment Manufacturers (OEMs), the station presents an opportunity to tap into previously untapped markets, expand visibility and drive real-time commerce.
Whether you’re in Lagos or anywhere else in the world, you can tune in to Konga 103.7FM and experience the future of radio.
