Lull, lethargy dog IMC in 2015
• Agencies decry clients’ deferred payments
• Clients task agencies on value based service
By Goddie Ofose
Senior Correspondent
Stakeholders in integrated marketing communications (IMC) cannot wish away...
Cussons Baby launches first toddler talent contest
By Goddie Ofose
Senior Correspondent
After two editions of Cussons Baby Moments, a flagship platform of Cussons Baby brand, the company has launched another project that...
OAAN seeks greater cooperation with governments
Outdoor Advertising Association of Nigeria (OAAN) will be happy to see improved mutual relationship with state governments and their agencies.
Based on this desire, OAAN...
Fake, substandard importers to bag jail terms, SON warns
•Promises to reduce fake products by 15% next year
By Goddie Ofose
Senior Correspondent
Importers of sub-standard products are to be prosecuted and sent to jail, the...
Cash based sanction, a threat to industry growth, experts warn
By Goddie Ofose
Senior Correspondent, Lagos
Stakeholders across integrated marketing communication have frowned at the incessant cash related sanctions meted out to operators in manufacturing, telecommunication...
Dangote Cement jolts industry with N300m promo
Senior Correspondent GODDIE OFOSE examines the N300 million consumer promo by Dangote Cement and its impact on the industry
The decision by Dangote Cement to...
86% Nigerians wish to start own business, survey shows
Up to 86 per cent of 1,000 Nigerians questioned prefer to run their own business rather than work for a company, according to a...
CBN cuts rates for first time in six years
The Central Bank of Nigeria (CBN) has cut the benchmark interest rate in Africa's biggest economy to 11 percent from 13 percent on Tuesday,...
Oracle’s creative maneuvers attract MWA, ADVAN awards
Oracle Experience has again been reaffirmed as the most creative and best in interpreting clients’ briefs at the 2015 Marketing World Awards (MWA) by...
Govt contributes little to outdoor advertising, says Umanah
Editor-in-Chief of Billboard World and Chief Executive Officer of Executive Options, Maureen Umanah, says government agencies make revenue collection more important than ensuring the...
