Fun-on-Wheels was introduced by Towncriers Limited, an experiential marketing communication agency based in Lagos. It is a mobile entertainment and engagement platform which plans to redefine that genre of marketing communication in Nigeria.
Fun-on-wheels setup
Towncriers used the final of the FIFA World Cup final in Brazil to launch the platform at Ojez Restaurant and Bar at the National Stadium, Lagos, where fans watched the match on a very large screen on the Fun-on-Wheels truck.
Towncriers Managing Director, Kayode Olagesin, explained that Fun-on-Wheels “is an innovative way to ‘wow’ consumers and deliver an awesome experience. It is the first of its kind, all-in-one mobile entertainment and engagement platform.
“This versatile, purpose built platform offers great flexibility at a cost effective rate and it can adapt to a variety of consumer passion points: music, sports, movies, comedy, dance, clubbing.”
The strategy is to align with consumer engagement and turn it into whatever is required – cinema, club, sports bar, theatre and classroom. “Fun-on-Wheels is not a mobile display LED screen, it is an experience delivering platform.”
Fun-on-Wheels has a hydraulic lifted 5.12m x 2.30m (11.80m2) LED screen that enhances viewing for a larger audience; and a 12ft x 16ft collapsible stage that fits into a bag less than a quarter of its full expanded size.
Olagesin said the new platform is cost effective on time and money because everything is “fix, plug and play.” Besides, Fun-on-Wheels “can be deployed for a product portfolio with different engagement platforms thereby offering economics of scale.”
He urged brand owners who want to engage consumers differently to take advantage of Fun-on-Wheels to wow them.
The platform is light weight and has a durable height adjustable truss with low energy consumption LED lights. It comes with in-built, low fuel consumption, ultra silent 17 KVA generator with alternate energy source, and scalable, powerful public address system that can be expanded to suit the occasion.
Another feature is optional video coverage with simultaneous audience viewing capacity.
All these are fitted on a brand new 10-tonne truck ready to hit the road.
Compared with setting up Fun-on-Wheels as individual units, the customised solution saves a lot of time and money.
“You can have more activations day or night giving you greater value for your advertising budget, and it can also be deployed for a product portfolio with different engagement platforms thereby offering better economics of scale,” Olagesin explained.
