By Pascal Oparada
Social Media/Tech Reporter
Facebook is making it easier for small businesses with one or two persons to advertise on its platform. It has created an automated Ad builder for them. It is also creating an Appointment Manager for them.
Director of Product Management, Nikila Srinivasan, said the products are “really built for small businesses that are built for one-to-two person businesses with limited marketing experience.”
The idea is that business owner can answer a few questions about what kind of company they are and about what their goals are for the campaign. Then based on their answers, and the information on their Facebook Page, Facebook will then create recommendations for the audience they should target, the budget they should set and even how the different versions of the ad should look and what they should say.
Srinivasan said Facebook will make sure to keep advertisers alerted to how the campaign is performing and they can decide if they want to be more active.
“The main thing is, we don’t want there to be guesswork, we don’t want there to be expertise needed to use this product,” she said.
Facebook also said while it was providing lightweight support for booking appointments on Messenger, it is expanding that functionality, so small businesses can accept and manage their appointments through Facebook and Instagram.
The appointments can also be synced with the business owner’s personal calendar, or with third-party appointment tools like MyTime and HomeAdvisor.
