Further to its corporate social responsibility (CSR), Kinetic Sports, organisers of the international beach soccer tournament, Copa Lagos, held its annual ‘Clean the Beach’ day penultimate Saturday.
‘Clean The Beach’ is designed to encourage public attention to the cleaning and maintenance of beaches and waterfronts. It is one of a series of events leading up to the 2014 edition of Copa Lagos.
The clean-up morning attracted celebrities and sporting legends including Peter Rufai (former Super Eagles goalkeeper), OC Ukeje, Kemi Adetiba, Bez, Temi Dollface, Osas Ighodaro, Bolanle Olakanni, Ono Bello among others.
Officials of lead sponsor, 1960BET, and long-standing sponsors – First City Monument Bank (FCMB), Pepsi, Cool FM, Eko Atlantic – and venue sponsors, Eko Energy Estate under Orlean Invest, joined other beach soccer enthusiasts and members of LAWMA (Lagos State Waste Management Authority) in gathering waterfront garbage from the Eko Atlantic City waterfront.
Clean The Beach is a prelude to Copa Lagos, Nigeria’s highly entertaining international beach soccer festival, holding this year at the Eko Atlantic City, Victoria Island, from December 12 to 14.
Copa Lagos 2014 will feature FC Barcelona Beach Soccer Team, with three of the biggest Nigerian clubs, including Enyimba FC, scheduled to play in The FC Barcelona Challenge.