23 years after, Glo still pushing Nigerians to ‘Never Settle For Less’
Some of the celebrities at the event
By Emma Ogbuehi
On Wednesday, August 19, 2026, the Mike Adenuga Towers in Victoria Island, Lagos, corporate headquarters of the telecoms giant Globacom, hosted friends, partners and subscribers to unveil its new transformative campaign, “Never Settle For Less.” The event is part of activities marking the digital solutions powerhouse’s 23rd anniversary.
The occasion which was graced by many personalities in the creative and media industry, including fashion icon, Mai Atafo; digital content creator, Sultana Auduson; CEO of TheNiche newspaper, Ikechukwu Amaechi; TV personality, Morayo Brown; musician, Chike; fashion designer, Yolanda Okereke; Arise TV Anchor, Dr. Reuben Abati and content creator, Chika Uwazie, also provided a platform for the company to introduce a suite of life-changing products and services designed to empower Nigerians to aspire to higher standards, pursue excellence and turn their ambitions into reality.
The event also had in attendance the Head, Retail Marketing, Globacom, Viju Unnithan; Head of Web 1 Sales, Globacom, Uche Ogwuda, among other high-profile Globacom staff.
Never Settle For Less, the exhortative brand campaign line, is a bold call on Nigerians to seek the best for themselves at all times and never to settle for less in the pursuit of their ambition and goals. The company believes that this is the only way to attain new heights, achieve life goals and excel in an increasingly competitive world with plenty of opportunities ready to be explored.
The company’s representative, Uche Ogwuda, said at the media event that “digital services have become the magic tool to transform lives, and anyone who understands that success is aided by the application of transformative telecommunication products and services will understand never to settle for less.”
The products Glo showcased at the event to underscore its commitment to driving Nigerians to achieve excellence are Welcome Bonus, Talkmasta Reloaded, Magic Bundles and its revamped self-service app, New Glo Café. The company disclosed that the products have been designed to give customers the best value for money.
Globacom’s popular Talkmasta “6 for 6” has been reloaded with more benefits to make customers happier for making calls on the network. Before now, the product gave subscribers six free call minutes and 50 MB data for every 6 minutes of calls made. Apart from getting the free 6 minutes, customers now also get FREE 100MB (50 MB More).
This offer is the best-value tariff plan for customers in Nigeria and reinforces Glo as the network that gives more talk time plus Free Data, on every 6 minutes of use.
Glo has also enhanced its existing Welcome Bonus Offer, as it now rewards every new customer who purchases and activates a Glo SIM with benefits worth N2,100. These include 20 minutes of calls to all networks, 2GB free data and a free 1-month GloTv Premium subscription.
A first-of-its-kind telecom product in Nigeria was also unveiled by the company at the event. Called Magic Data Bundle, it is a new data proposition that ensures every qualifying bundle purchase includes a guaranteed data allocation together with an automatic Magic Bonus Data allocation. This ensures that customers always receive the guaranteed bundle and receive additional bonus data. The bonus amount, however, varies according to the predefined bonus allocation matrix.
“The Magic Bonus Data transforms data subscription into a rewarding experience because customers know they will always receive the guaranteed data purchased while also anticipating an additional Magic Bonus. The product is offered at 2 price points – N1600 & N 3500. Customers receive between 500 MB and 12GB magic bonuses on different Magic Data Bundles,” Ogwuda stated. Glo current and prospective customers can buy magic bundles through Glo Café App or by dialling *312#.
Glo Café, Globacom’s interactive self-service App, has also been revamped to enhance customer experience on the platform.
The revamped Glo Café App has a vibrant youthful and customer-friendly User Interface with new security features and payment options. The most significant attraction of the new App is the Gloria AI assistant, another first by Globacom in Nigeria. Gloria, an AI-powered Voice & Text Assistant, assists with queries and finds the best offers in seconds. It is available in the following languages: English, Yoruba, Igbo, Hausa, Spanish and French
The app also has exclusive offers such as Free 100GB on first-time registration, a 100% Bonus on every recharge, and Special Data Bundles like 10GB for N2,500 and 10% More data on Data bundles. Glo customers can download Glo Café App from Google Playstore and Apple App stores.
Some of the guests at the event narrated their “Never Settle for Less” moments. For Atafo, it was about having to actualise his dream of moving from a paid job as a brand manager at a big brand to starting his own fashion label. Today, that bold decision has positioned him as one of the best suitmakers in Africa.
“That decision to not settle for less was scary, but today it has positioned me as one of the best suit makers in Africa,” he said.
Abati on his part noted that he had consistently challenged himself to go further rather than settle for less. He noted that this mindset has contributed to his reaching the peak of his career today. He also commended Globacom for its commitment to innovation over the years, describing innovation as the soul of business, whether in technology, business development, entertainment or other areas. According to him, Globacom has continued to stay at the top of its game by pushing boundaries.
Chike, while speaking at the event, stated that when he first started his career, he hosted a concert that barely had an audience. According to him “one of the few people in attendance, however, was a Nigeria Media personality and TV show host, and that gave me the motivation to push forward”. Today, his shows are consistently overbooked and well-attended — a proof that he chose to Never Settle For Less.
Speaking in the same vein, Amaechi said it was amazing that Globacom has not only sustained the revolution it started in the telecoms industry 23 years ago but also continously upping the ante with more robust innovations all aimed at satisfying the customer.
“Data is the lifeline of online publishing and those of us at TheNiche will attest to the fact that Glo’s innovative and revolutionary digital products have helped tremendously,” he said.
The full essence of the occasion was captured in the speech of the Head of Web 1 Sales at Globacom, Uche Ogwuda, when she described the new philosophy as a celebration of the resilient Nigerian spirit and a renewal of the company’s core mission.
Ogwuda said, “As Globacom approaches its 23rd anniversary, we gather not merely to celebrate longevity, but to reflect on a remarkable journey and, more importantly, to announce the spirit with which we intend to embrace the future.
“Twenty-three years ago, Globacom entered Nigeria’s telecommunications landscape with an audacious conviction that communication could be more than a service; that connectivity could become an instrument of possibility; and that Nigerians deserved not merely access to technology, but greater value from the possibilities it could unlock.
“For more than two decades, Globacom has been part of Nigeria’s story of enterprise, resilience, innovation and aspiration—connecting people to people, businesses to opportunity, ideas to audiences and dreams to possibilities.
“Today, we begin a new chapter with a new campaign philosophy. It is more than a communication line. It is an invitation to aspiration; a call to reject complacency, challenge limitations and continually seek what is better. It is recognising that what is acceptable today must never become an excuse for abandoning what is possible tomorrow.”
She stated further that the “philosophy speaks profoundly to the Nigerian spirit—the resilience to see possibility where others see difficulty, to create where others see limitation and to keep moving forward despite the odds. It speaks to the entrepreneur, the young Nigerian, the professional, the family, the creator, innovator, student, farmer, trader and business owner who believe that tomorrow can be better than today.
“For Globacom, therefore, this is a renewal of intent, a reaffirmation that progress must remain restless, innovation purposeful, value meaningful and excellence an enduring pursuit.”
Ogwuda then averred that “telecommunications are ultimately not about towers and technology in isolation; it is about people. It is about the conversations that sustain relationships, businesses that reach new customers.”
