Her journey to establishing Prodefied wasn’t born from a business plan but from pain, purpose, and prayer. “Before it became what people see today, it started quietly as a personal hobby. I was simply that girl who loved helping people around her learn Product Management, especially beginners with no tech background or those looking for a career shift”, Peace revealed.
By Eberechi Obinagwam
Peace Agoha runs Prodefied, a job that requires her to oversee the entire lifecycle of a product, from development to launch, taking direct responsibility for its overall success.
A graduate of Food Science and Technology from Michael Okpara University of Agriculture, Umudike, she has a strong interest in AI, product innovation, sales, and marketing. Before venturing into tech, her dream was to grow her catering business and run events. That desire took a new turn when she stumbled upon Product Management. Upon enquiry, she learned that the course doesn’t require coding. It is a blend of business, design, user understanding, and technology.
“When I discovered it, it just felt right for me. I started researching obsessively, joining communities, attending virtual events, and consuming every resource I could find. I loved the idea of being the brain behind a product that turns real problems into meaningful solutions. Eventually, I decided to learn it formally,” she told TheNiche in an interview.
She added: “Before that, I was just a girl searching for a business that could truly solve a problem. I had run small catering businesses back in school, making chinchin, baking cakes, and cooking at events to learning copywriting, Digital marketing, social media marketing CV writing etc. Yes, I loved it, and it paid my bills, but I wanted more. I wanted something bigger – not just a business that puts food on the table but one that builds a legacy, something that would impact lives, not just generate income.”
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To become a product manager, she had to learn it formally. However, the ₦250,000 fee was unaffordable for her at the time. “I started saving from my little copywriting gigs and food business. It took over three months of working, hustling, and praying. I paid ₦100,000 first, then completed it later with the help of family. It was a huge sacrifice, but it was one of the best decisions I ever made”, she recalled
Peace’s unwavering dedication to success landed her first job during her internship training, which became a turning point. “During my internship, I gave it everything I had. I attended every session, volunteered for tasks, joined projects, built relationships, and shared my growth on LinkedIn. That’s how I got my first Product Management role. It came through one of my mentors, John, the Founder of Internpulse, who noticed my dedication and reached out when an opportunity arose”, she said
After her first job, Peace worked on several projects across FinTech, SaaS, eCommerce, and PropTech, both paid and unpaid. “It wasn’t always easy,” she admitted, stressing; “There were late nights, burnout, and tears, but each phase built me into the woman I am today.”
Today, Peace is the founder of Prodefied, an edutech company that equips ambitious professionals with practical Product Management skills and real-world experience to help them thrive globally.
Her journey to establishing Prodefied wasn’t born from a business plan but from pain, purpose, and prayer. “Before it became what people see today, it started quietly as a personal hobby. I was simply that girl who loved helping people around her learn Product Management, especially beginners with no tech background or those looking for a career shift”, Peace revealed.
As Peace shared her journey on LinkedIn, strangers began reaching out for guidance, and friends asked for her help. “That’s when I realized a painful truth: many aspiring product managers lacked support, mentorship, and real-world experience to grow. That realization became my wake-up call, and that’s how Prodefied was born. It wasn’t about creating another training platform; it was about creating a movement – a safe space where people could grow, learn, and build confidence to get global opportunities”, she said.
Prodefied officially launched in June 2025, and in just five months, the business has built a community of over 200 people, hosted Product Management bootcamps, webinars, and career events, issued over 100 certificates to professionals advancing in their careers, and helped connect some to job opportunities. “We’re just getting started,” she enthused.
Reflecting on her journey, Peace emphasized that no skill is wasted, no effort is in vain, and no journey is accidental. In her words; “Everything you’re learning today is preparing you for where you’re meant to be tomorrow.”
Sourcing for capital
Peace said capital was a major challenge to her and still is but refused to let that stop her while starting up her business. She said when she started her business, she lost one of her remote jobs which according to her, God used as redirection. “When I lost the job, I cried my eyes out that day. But God used that loss as redirection. I decided that if I was going to start, I would start properly. I started paying for what the business needed, not what it wanted. From registering the company, to building our website and more. I took it one step at a time. I recruited interns, built in public, and trusted the process. And here we are, in less than five months, Prodefied is training its first cohort of product managers, with a full website (www.prodefied.com), and we’re preparing for our official launch in January”, Peace recalled.
Penetrating the market
Peace explained that her business is still in the phase of penetrating the market but not scared of the process. According to her, every startup goes through the struggle of penetrating the market. ”Some of our first attempts at marketing didn’t work, but I don’t count them as failure, they are lessons. Our focus is clear: quality, impact, and consistency. I believe once we keep delivering excellence and with the right strategies in place, the market will find us,” she said.
Unforgettable experience
Peace’s unforgettable experience was starting up her product management journey without clarity, mentorship, or direction. “It was rough,” she recalled, adding; “I struggled to find where I fit in.”
This struggle she said inspired her to create Prodefied -a platform designed to provide the support system she lacked. “I asked myself one question: ‘How can I help?’ and that question shaped the structure of our entire company,” she said.
Breakthrough
Peace said her wins so far have kept her going. Outlining her breakthroughs, she said: “The impacts I have made in people’s lives, growth in the team, launching our website, starting our first cohort, the Joy from our students. The amazing people God has surrounded me with, my family, friends, and teammates. Sometimes when I feel like giving up, I remind myself, “Peace, this isn’t about you anymore.”
Business challenges
“Running a business in Nigeria can test one’s patience and faith,” Peace said. She noted that the challenges include people not trusting her brand as a start-up that offers online programs, payment and financial system limitations, navigating bureaucracy and delays in setting up a legitimate business structure, such as Corporate Affairs Commission (CAC) registration, bank accounts, and tax compliance. She equally cited market education and customer awareness, funding and resource constraints, scaling while maintaining quality, unstable internet, technical glitches, and electricity issues. “And then there’s the difficulty of finding committed people who share your vision. It’s a lot,” she said.
Peace however noted that Nigeria is a land of opportunity. “If you can build resilience here, you can thrive anywhere. That’s why I always say if you can make it in Nigeria, the world is your playground”, she said.
Japa
The founder of Prodefied said Japa is not a bad plan. She said if a good opportunity comes, she will take it but not as an escape. She noted that her focus is on becoming a person of value. According to her, “when you have value, no environment can limit you whether in Nigeria or abroad. Your value will speak for you. So, instead of running away, build yourself. Develop your mind. Be so valuable that people look for you”.
Peace believes that one day her brand will expand globally and create platforms for others to succeed internationally too. “So yes, I will Japa one day, but as a global businesswoman, not as an escapee,” she said.
About Peace Agoha
Peace Agoha hails from Abia State but was raised in Lagos. She is a graduate of Food Science and Technology at Michael Okpara University of Agriculture, Umudike (MOUAU). She is currently pursuing her second degree in Applied Business Management at Brigham Young University, USA. Through her journey, Peace has worn many hats, including copywriter, community manager, marketer, and sales representative. She said each role taught her valuable lessons that now forms the foundation of her business. She is an employer and a trainer.
