Talents get various items, including gift vouchers and cash prizes
By Jeph Ajobaju, Chief Copy Editor
FirstBank is handing out prizes, creative and business links to talents at this year’s Youth Week that showcases artistic minds as well as tech geeks whose creativity can earn them a living at home and abroad and help shore up Nigeria’s economy.
On the podium are Millennials and Gen Zs into fashion design, food business, illustration, singing, wellness, videography, social media. And more.
FirstBank, which prides itself on being the country’s leading financial services provider, says the event further demonstrates its commitment to Youth Empowerment and Entrepreneurship.
The Youth Week, themed “The Future is Now, Let’s Takeover”, started on November 8 and ends on November 12.
The variety of activities include:
- Youth themed Future Forward activities
- First@arts Creative Artistry Empowerment Workshop
- Grooming and Wellness Workshops
- Digital Engagements
- Virtual Mini Concert and many more
Each activity is associated with various gift items, including gift vouchers and cash prizes.
During Youth Week 2021, youths will get rewarded for their talents by following this process –
- Do a recording showcasing your singing prowess in a video (one minute or less).
- Upload your video on Instagram, be sure to follow firstbanknigeria on IG.
- Tag five friends to follow FirstBank with the hashtags #YouthVoices #FirstBank #YouthWeek.
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Prizes for top three videos
The top five videos with the highest likes will be posted on FirstBank page and the top three videos with the highest likes would win the competition.
Millennials and Gen Zs will upload videos detailing their FirstBank experience on Yammer. The videos with the most votes will win the first, second, and third prizes respectively.
Link up with illustration studio
FirstBank will also provide an avenue for the youth to be empowered in Artistry Workshop Sessions & Arts Classes. A call for candidates interested in fashion design and illustrations will be done.
Entries will be received from those who are told to submit their illustration creatives and 10 youths will be empowered to learn illustrations at Claire Idera Studio.
Food business
Also in the mix is the Food Grill & Fest, a platform FirstBank uses to give opportunities to youths in the food business. They will be allowed to submit their entries to the vendors at the Grill & Fest 2021.
Food related questions will be asked on the bank’s verified social media platforms and the first five people to get the questions right will win vouchers.
Wellness business
The Wellness and Grooming 101 event will provide an avenue for youths to be empowered in grooming and wellness Masterclass. Interested youths will show their interest to upskill in beauty, grooming, and wellness.
Youth empowerment
“We remain committed to recognising the enormous opportunities that can empower the Nigerian youth,” FirstBank Chief Executive Officer Adesola Adeduntan said.
“Over the years, we have seen our youth benefit from actively engaging in our programmes where they develop effective leadership skills and gain a stronger connection to their community.
“Young people are our future and we are always ready to support and help harness their skills as with these, we put them at an advantage in securing their future as they contribute to national development.
“At FirstBank, with about 57 per cent of the entire workforce being millennials and ‘Gen Zs’, the Youth Segment has been and will continue to be the prime focus.
“Therefore, the Youth Week presents a unique platform to strengthen the Bank’s commitment to the younger population, who have become the powerhouse driving all facets of digitisation and innovation in our world today.”
More information on participation
Nigeria has since 1999 joined the international community to observe the Day in commemoration of the importance of youth’s participation in politics, economic and social activities towards sustainable development.
Nigeria has one of the highest populations of youth in the world, with about half of the estimated 200 million of the total population under the age of 19 and 62 per cent under 24.
For more information and participation in the Youth Week, kindly visit the bank’s verified social media platforms; Instagram: @firstbanknigeria, Facebook: First Bank of Nigeria Limited.
About FirstBank
FirstBank is the premier bank in West Africa and has been the leading financial inclusion services provider in Nigeria for more than 127 years.
It boasts over 750 business locations and over 130,000 Banking Agents spread across 99 per cent of the 774 councils in Nigeria, providing comprehensive retail and corporate financial services to more than 30 million customers.
It has international presence through its subsidiaries – FBN Bank (UK) Limited in London and Paris, FBNBank in the Republic of Congo, Ghana, The Gambia, Guinea, Sierra-Leone and Senegal, as well as a Representative Office in Beijing.
FirstBank promotes digital payment and has issued over 10 million cards, the first bank to achieve such a milestone in Nigeria.
Its cashless transaction drive has garnered 12 million people on its USSD Quick Banking Service through its *894# code and over 4.5 million on its FirstMobile platform.
Since its establishment in 1894, FirstBank has built relationships with customers focusing on good corporate governance, strong liquidity, optimised risk management, and leadership.
It has for years led the financing of private investment in infrastructure in the Nigerian economy by playing key roles in government privatisation and commercialisation schemes.
It supports investors wishing to explore the vast business opportunities in Nigeria, as a competitive world-class brand and a credible financial partner.
Folake Ani-Mumuney, FirstBank Group Head (Marketing & Corporate Communications), lists other accolades won by the bank to include:
- “Best Innovation in Retail Banking in Nigeria 2021” award by The Banker Magazine of the Financial Times Group.
- “Most Valuable Bank Brand in Nigeria” six times in a row (2011 – 2016) by The Banker Magazine.
- “Best Retail Bank in Nigeria” for seven consecutive years (2011 – 2017) by the Asian Banker International Excellence in Retail Financial Services Awards.
- “Best Bank in Nigeria” by Global Finance for 15 years.
“Our brand purpose is always to put customers, partners and stakeholders at the heart of our business, even as we standardise customer experience and excellence in financial solutions across sub-Saharan Africa, in consonance with our brand vision ‘To be the partner of the first choice in building your future,’” she stresses.
“Our brand promise is always to deliver the ultimate ‘gold standard’ of value and excellence. This commitment is anchored on our inherent values of passion, partnership and people, to position You First in every respect.”
