La Casera Company, makers of apple flavoured La Casera, has introduced into the market a ready-to-drink chapman in plastic bottle called Smoov Chapman.
Smoov Chapman comes in a premium PET bottle with a full length plastic sleeve.
La Casera Chief Operating Officer, Dileeban Ponniah, said Smoov Chapman is one of the many innovations the company has in store.
He expressed pleasure that the launch coincides with Nigeria’s 54th independence celebration.
Smoov Chapman, invented in Nigeria, is a mix of sweet fruity taste and Angustora bitters.
La Casera General Manager (Marketing), Peter Candlish, said Smoov Chapman’s unique taste and colour makes it one of a kind and “we are glad to be the first to introduce it into the market.”
The company plans a campaign via digital, television, radio and print media.
La Casera Company launched La Casera Apple Drink in 2001, Nirvana Table Water in 2008, La Casera Cream Soda in 2008, Nirvana Tonic and Soda Water in 2012.
Its most recent launch was Nirvana Bitter Lemon in September 2013.
