Peter Obi signs up on TikTok, a week after El-Rufai, as part of strategy for the 2027 ballot
By Jeph Ajobaju, Chief Copy Editor
Peter Obi of the Labour Party (LP) has joined TikTok, the video sharing social media platform popular with millennials, Gen Zeers, and other generational brackets – and asked Obidients and other fans to migrate along with him.
He announced this on his official X page on Tuesday.
“This is my official and only TikTok page. Kindly join me in building a New Nigeria that is POssible. – PO,” he wrote.
Obi made the pivot a week after former Kaduna Governor Nasir el-Rufai created an official account on TikTok, to expand his political brand after defecting from the All Progressives Congress (APC) to the Social Democratic Party (SDP) to hone his legwork for the 2027 election.
El-Rufa garnered more than 200,000 followers in 24 hours, and explained that his TikTok page will share his thoughts on politics and his new party.
“This is my only and official TikTok page. Please join me for videos, comments and conversations on Nigeria politics as well as the activities of our new party Social Democratic Party (SDP). Welcome on board,” he said.
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