Sunday, November 24, 2024
Custom Text
Home BUSINESS Online advertising surge raises Google revenue 62% in Q2

Online advertising surge raises Google revenue 62% in Q2

-

By Jeph Ajobaju, Chief Copy Editor

Google’s parent company Alphabet has reported $61.9 billion revenue for the second quarter of 2021 (Q2 2021), a staggering 62 per cent jump from Q2 2020 and significantly higher than analysts had expected, according to reporting by CNN.

The company’s profits more than doubled to $18.5 billion.

- Advertisement -

This time last year, CNN recalls, Google was starting to feel the early pandemic slump as large parts of the global economy shut down. But the company showed just how far it’s come since.

Alphabet’s stock rose 3 per cent in after-hours trading Tuesday following the earnings report.

Much of that growth was driven by a rebound in Google’s core advertising business, which posted revenue of $50.4 billion – a 69 per cent increase from the year prior.

Ad revenue from the company’s video platform YouTube surged 84 per cent to $7 billion.

Google’s ongoing efforts to diversity its business beyond online advertising also appear to be bearing fruit.

- Advertisement -

Alphabet and Google CEO Sundar Pichai hailed the company’s investments in artificial intelligence and its rapidly growing cloud business, the latter of which shrank its quarterly losses from $1.4 billion to $591 million compared to the same period last year.

Google Cloud revenue surged 54per cent to $4.6 billion.

“In Q2, there was a rising tide of online activity in many parts of the world, and we’re proud that our services helped so many consumers and businesses,” Pichai said in a statement.

“Our long-term investments in AI and Google Cloud are helping us drive significant improvements in everyone’s digital experience.”

Even as he touted Google’s gangbusters growth and recovery, Pichai kicked off a conference call to discuss the results with a reminder that the pandemic isn’t over yet.

“First, I want to acknowledge that the new Covid-19 variants have been challenging for so many communities across the world. I really encourage everyone to get the vaccine when it’s available to you.”

Must Read

NSC endorses Enugu State as host of 23rd National Sports Festival

0
By Uzor Odigbo The National Sports Commission (NSC) after its top management meeting, has announced Enugu State as the...
Much ado about tax reforms

Much ado about tax reforms