Friday, December 20, 2024
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Home Marketing Niche New Year bliss: 19 millionaires rewarded in Dangote Cement promo

New Year bliss: 19 millionaires rewarded in Dangote Cement promo

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The ongoing Dangote Cement multimillion Naira promo has produced another 19 millionaires who won N1 million each in the all end users of Dangote Cement in the South-South promo.

Their entries were picked during the draw in Lagos.

Speaking at the cheque presentation ceremony, the group chief marketing officer, Oare Ojeikere said the ‘Dangote Mega Millions Dash’ was part of the efforts by the management of the company to give back to its end users of the product as a way of empowering, encouraging and thanking them for their patronage.

Ojeikere noted that the Dangote Cement usually has interactions with its agents and distributors, stressing that the company felt the need to go beyond its distribution value chain and reward end users, mainly block makers, masons, bricklayers and builders.

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According to him, the idea is to move beyond meeting and interacting with our distributors and give something back to people who use our products everyday. People like block makers, those working at the construction site and those building their homes.
-Leadership

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