MediaReach OMD has been picked as the Global Media Agency for the Year 2014 by Adweek magazine, the leading source of news for marketing, media, and advertising professionals.
The agency expressed delight at receiving the award for the second consecutive year and for the sixth time in the past 10 years, noting that it is easy to get such awards as a one-off but challenging to retain them.
“OMD has done it for the second time, the first instance being two consecutive years in 2008 and 2009,” it said in a statement.
The feat was made possible by its entry, Best in Class Work, put together to delight clients, with a strong performance-led framework of Insight, Ideas, Results.
“This work not only retains our existing clients but also attracts new business wins, the latest one being Heinz.”
MediaReach explained that innovation and thought leadership has, over the years, been its maxim with a platform like IdeaXchange, a weekly global webinar for its employees to bring talent across markets at par on various platforms like social, content.
MediaReach was the Most Awarded Global Media Network Cannes Lions 2011-2013, corroborated by the Gunn Report, which it has topped eight years in a row.
“Our consistency is reflected by the number of awards we win across the regions for Creativity, Innovation and Effectiveness.”
With Global Footprint having presence in 86 countries across the five continents, the agency hires over 8,350 employees, with the priority of having the most strategic, analytical, innovative, energetic and genuine talent.
MediaReach is the leading media agency in Nigeria, with a market share of 32.1 per cent, growing at 13 per cent as per the latest report published by RECMA in June 2014.
It remains the only media agency to represent Nigeria at the Cannes Young Media Lions from 2008 to 2014, except 2013.
It is instrumental in publishing Media Facts Book annually for over a decade with the objective to organise information in West and Central Africa and make it accessible and useful to all.
MediaReach pioneers initiatives at industry level, both syndicated and proprietary researches, the latest being Nigeria Media Index, an upscale survey to get a thorough understanding of consumers and various product categories.
Adweek is a global news platform for marketing, media and advertising professionals.
It delivers content across various platforms, including a weekly print magazine, an iPad app, daily newsletters, social media, original videos, events, and awards.
