MI, Terry G, Kola Soul alongside City FM presenter, Sensei Uche, and MTV Base OAP, Ehis, set the tone for a spectacular night of double side of fun as they got the party off to a thrilling start with loud cheers from the expectant crowd.
It was at the launch of Smirnoff Ice Double Black with Guarana in an epic style at the Smirnoff Double Side party held in Lagos on May 1.
Not to be left out in the excitement was the unstoppable pair of DJ Spinall and DJ Nana who showed up in their double side appearing in complete native wear, an outfit very unusual for such an event. The duo later squared up in an impressive DJ battle as they both dropped their particular brand of mix that left the crowd breathless.
R&B crooner, Kola Soul, took live performances at the party to another level with his delectable rendition before the Ginja Master, Terry G, then took the centre stage.
Terry G, spurred on by the appreciative crowd, delivered an outstanding performance of both his old and new tunes. He also showed his double side by playing the saxophone for the guests to sing along.
The night reached its crescendo when the number one African rapper, M.I, hit the stage and delivered a stunning performance that got the crowd screaming for more.
Guests at the party witnessed an interesting double side as the iconic brand renowned for world class parties transformed an auto workshop into an amazing party scene. The unfamiliar party scene set the pace for an exciting night for the ecstatic crowd who were eager to experience every moment of the night.
The real boxing ring transformed into a rap battle, with participants engaging in an interesting rap contest, landing great punch lines of smooth rap lyrics and showcasing their street credibility to the delight of the rapturous crowd.
At the end of the contest, GDK proved a worthy rap gladiator in the ring, against a number of other contestants who paled in comparison to his rap prowess.
Speaking at the launch, Liz Ashdown, the Head of Marketing, Spirits and RTD, Diageo Brands Nigeria, said Smirnoff Ice Guarana isn’t your ordinary drink, as it contains Smirnoff spirit with extracts of Guarana and Soda; so it was important that the double side party was anything but ordinary.
“It was an opportunity for the bold to experience the unexpected, double side of the Lagos party scene and enjoy the hottest new drink in the market. The drink has been produced to be the bolder choice when the night steps up,” he said.
Other performances at the event included up-and-coming talent, the Dot Man, and Nigeria’s foremost dance group, Dance Na the Main Thing (DNMT), who showed their own double side by starting their performance acting as doctors and nurses before transforming into an incredible dance team.
According to the Smirnoff team, a series of consumer activities across major cities have been lined up for the product launch starting from July through December 2015.
Smirnoff Ice Guarana is not for individuals below 18 years.
