Cussons has concluded plans to place the face of MorireOluwa, aged one, winner of the second edition of the Cussons Baby Moments competition, on all its communication materials, which would herald season 3.
MorireOluwa and her family have just returned from seven days’ holiday in Dubai, paid for by Cussons as part of her prize.
Cussons Brand Manager, Oluwaseun Ayeni, confirmed that her face would soon be unveiled to the public as part of package that came with winning the competition.
“Morire’s exposure is going to start on our social media platform, then to print, and below the line channels. She will be everywhere,” Ayeni said.
“Generally the last edition of Cussons Baby Moment competition was a success. We had more participants than in the first edition.
“We had our judges more involved in the process and we also had parents and well-wishers of the brand investing more of their time to ensure that it was a success.
“The grand prize has been redeemed, MorireOluwa went on her seven nights’ trip to Dubai on May 18, 2015 and returned on May 25, 2015.
“Morire enjoyed every bit of it, from the airport to the tours to arriving back in Lagos. Everybody loved her, everybody wanted to play with her and her mother enjoyed the trip as well.”
The aim of the competition is to reward consumers and give families an opportunity to showcase their beautiful bundles of joy for a chance to go on an all-expense paid trip.
It is also about providing a platform to communicate one on one with consumers and the opportunity to meet new consumers.
Cussons is “almost done” with preparation for season 3, and Ayeni urged parents to “keep taking pictures and recording videos of their babies,” and “keep visiting” the Cussons Baby Facebook page.
