Monday, November 25, 2024
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Home Marketing Niche Cussons Baby offers new variants to mothers

Cussons Baby offers new variants to mothers

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Cussons Baby, a brand under the stable of PZ Cussons, has introduced three varieties to its baby care portfolio range that include powder, lotion, and soap.

 

From left: PZ Cussons Assistant Brand Manager (Baby & Beauty), Seun Ayeni; Bagshaw; winning family of Cussons Baby Moment 1 (mother, child, and father, Daniel Uwadia); and  PZ Cussons Marketing Director (Family Care), Sandy Griffiths; at the launch in Lagos.
From left: PZ Cussons Assistant Brand Manager (Baby & Beauty), Seun Ayeni; Bagshaw; winning family of Cussons Baby Moment 1 (mother, child, and father, Daniel Uwadia); and PZ Cussons Marketing Director (Family Care), Sandy Griffiths; at the launch in Lagos.

The company’s Marketing Manager, Mildred Bagshaw, said the products are designed to cater for the African skin and its tropical climate through the use of unique ingredients to ensure the right balance of actives and skin feel.

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According to her, the variants protect baby’s skin from germs that cause skin irritation, thus ensuring skin remains healthy at all times.

 

Bagshaw said the new products would ensure availability of a complete baby care range that provides skin care solutions for different baby skin needs while also complementing existing variants such as Mild and Gentle and Soft and Smooth.

 

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Daniel Uwadia emerged winner of the maiden edition of the Cussons baby moments competition in which about 200 babies participated.

 

Uwadia’s family was treated to an all-expense paid trip to Dubai.

 

Moyosore Otun-Fikayo, the first runner up, won a cash prize of N500 000 and the second runner up, Oluwatise Akinleye, received N250,000.

 

Other special categories with consolatory prizes include Baby Trendy (won by Starboy Abuede), Baby Congeniality (Moyosoreoluwa Famuyiwa), and Baby Photogenic (Moyosore Otun-Fikayo).

 

This year’s edition runs from October to December.

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