Chemical and Allied Products (CAP), makers of Dulux, a subsidiary of UAC Nigeria and the technological licencee of AkzoNobel, has named “Copper Orange” as the 2015 Colour of the Year.
Colours of the Year unveiled in the course of the decade include 2006 (Kiwi Crush), 2007 (Candy Love), 2008 (Majestic Yellow), 2009 (Cool Jade), 2010 (Jazz Blue), 2011 (Citrus Yellow), 2012 (Tea Dance), 2013 (Indigo Night), 2014 (Teal).
Copper Orange was unveiled as the 2015 Colour of the Year in Lagos in line with the AkzoNobel global tradition and the Dulux brand thought leadership positioning in the paint sector.
Copper Orange is a sun burnt colour that is inviting, surprising, warm and adventurous.
It captures the natural palette of the earth, human interaction, and encourages experimenting because it has a depth that combines perfectly with other colours such as pink, neutral, white, and other orange hues, as well as metallic colours and wood tones.
UAC Nigeria Group Managing Director, Larry Ettah, explained that the Dulux Colour of the Year initiative signifies the confluence of a great brand and an impactful idea about one of the central themes of life: colour.
One of the outcomes of the initiative is the elevation of the art of colour beyond the mundane and prescribed usage, and application of colour, including various icons and manifestations.
Explore, the theme for this year, was chosen to depict the mood for the colour which encourages everyone to explore everyday opportunities.
Copper Orange captures everyday mood and the five trends that support it – adventure, unseen spaces, him and her layering and friendly barter in tandem with the prediction of colour experts – based on research that a warmer spectrum of reds and oranges is emerging which reflects a more positive global outlook.
“The intriguing side to the 2015 Colour of the Year is that it has shifted attention to the basic and ordinary things around us,” Ettah said.
“After all, nature in its natural state tends to weave an array of colour in a way that blends, pleases, and soothes our daily lives.
“I, therefore, urge you to enjoy and discover the value and true worth of the normal things of life! Let us all embrace the current colour tone and mood for the year as we strive for all-round excellence and success!”
CAP Managing Director, Omolara Elemide, said Dulux Colour of Year is a global initiative of AkzoNobel where a trend setting colour that sparks discussions in the design and architectural sector is chosen to represent and set the mood for a particular year.
“The colour of the year is chosen based on the constant monitoring of emerging social, economy and design trends happening around the world and a panel of independent design experts.
“The colour of the year is one of the ways the brand ensures it keeps its brand promise of ‘touching people’s everyday lives, everyday,” she added.
The event marked the 10th anniversary of the Dulux Colour of the Year in Nigeria.
