This expands on a previously signed licensing agreement between Audiomack and Universal Music Group for the U.S.
By Miracle Aggrey
Audiomack, the artist-first music streaming and discovery platform, and Universal Music Group (UMG), the world-leader in music-based entertainment, announced a new licensing agreement to make UMG content available to Audiomack subscribers across Africa, the United Kingdom and Canada.
This expands on a previously signed licensing agreement between Audiomack and Universal Music Group for the U.S.
With this new expansive agreement, a curated selection of UMG content is now available for Audiomack users in 16 African countries (Algeria, Benin, Cameroon, Congo, Egypt, Ghana, Ivory Coast, Kenya, Mali, Morocco, Nigeria, Senegal, South Africa, Tanzania, Zambia and Zimbabwe), as well as the U.K. and Canada. UMG will also provide Audiomack with a full catalog offering for its premium subscribers in Africa.
Audiomack Co-Founder and CEO, Dave Macli said, “Millions of listeners across Africa, the UK, and Canada use Audiomack every day. Our expanded partnership with UMG helps artists in these regions better connect with their local fans and helps artists around the globe tap into a new audience of discovery-focused music fans.”
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The CEO, Universal Music South Africa and Sub-Saharan Africa, Sipho Dlamini, noted, “We are excited for more fans across Africa and beyond to have greater access to some of Africa’s most exciting musical talent, as well as UMG’s unrivalled catalog of international superstars and releases. We welcome Audiomack as a partner and look forward to working with them to help strengthen the entire streaming ecosystem in Africa.”
The Managing Director, Universal Music Africa, Frank Kacou, stated, “Working with Audiomack will enable our artists from across the continent to reach wider across both French-speaking Africa and beyond, as well as to build their audiences across Canada, the UK and US. We are excited for the future development of streaming across the continent and to finding great new ways to collaborate together with the team at Audiomack.”
