Tech brand Amezcua launches wellness system as it marks 20th anniversary
By Henry Nnaemeka
An international wellness technology brand, Amezcua, has launched its GX-1 Bio-Reset System as part of activities marking its 20th anniversary, with Nigeria included in its latest global expansion drive.
The company said in a statement on Tuesday that the rollout represents the first phase of its 2026 expansion into the Middle East, Central Asia and Sub-Saharan Africa, citing growing consumer interest in lifestyle-oriented wellbeing solutions across the regions.
According to the statement, Nigeria’s wellness and personal care market has recorded significant growth in recent years, with the beauty and personal care segment valued at about $7.8bn in 2023. It added that the market is projected to sustain strong growth, driven by increasing demand for preventive health, natural products and holistic wellbeing practices.
The GX-1 Bio-Reset System, described as a non-powered grounding mat, is designed for everyday use at home or work. The company explained that the product does not require electricity, batteries or charging, and does not generate electrical current or emit signals. It consists of a primary mat connected to a secondary floor contact pad through a conductive wire, and is intended to support rest and recovery as part of general wellness routines.
Amezcua, a wellness technology brand under QNET, said the product reflects its focus on accessible and nature-inspired solutions.
The Chief Executive Officer of QNET, Mattias Mildenborn, said the launch aligns with a global shift toward proactive wellbeing.
He said, “Over the past two decades, we have observed a global shift from reactive healthcare to proactive wellbeing. The GX-1 reflects that transition by offering a simple, non-powered solution designed to integrate into modern lifestyles without requiring additional digital dependency.”
The company noted that grounding, also known as earthing, is gaining international attention as a wellness practice, while emphasising that the GX-1 is a lifestyle product and not a medical device.
The Chief Marketing Officer of QNET, Elena Khoo, stressed the need for transparency in the evolving wellness sector.
She said, “Consumers are increasingly discerning. Our responsibility is to communicate clearly that grounding is positioned as a complementary lifestyle practice, not a form of medical care or intervention.”
On safety and quality, the firm stated that the GX-1 is made with electroconductive polyurethane and thermoplastic polyester elastomer foam. It added that independent testing by Bureau Veritas confirmed compliance with the European Union’s REACH chemical safety standards, with no substances of very high concern detected.
The product is manufactured under an ISO 9001:2015-certified quality management system and is available in two formats — a large mat for home use and a smaller portable version for travel or office use.
Amezcua said the GX-1 is available through QNET’s e-commerce platform and authorised distributors in participating markets, as it continues its expansion across new regions in 2026.
