Ideo was founded by Ludmila Bitar in 2016 in Beirut, Lebanon.
By Kehinde Okeowo
Perfectscent Niche Emporium has introduced a range of Ideo perfumes into the Nigerian market.
The newly curated collection of rare scents, which embodies heritage, artistry, and the daring spirit of modern perfumery, was unveiled on October 5.
Founded in Beirut in 2016 by Ludmila Bitar, Ideo was born from a vision of making refined perfumery both elegant and accessible. The perfumes, with their crafted scents, whisper stories, capture memories, and leave a trail of bold sophistication.
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The brand’s journey, however, was tragically interrupted by the Beirut port explosion, which forced it into silence for nearly three years.
Today, in 2025, a luminous new chapter unfolds. Declared as ‘Born in Lebanon, perfected in France,’ Ideo Parfumeurs has been reborn under new guardianship in France. It now unites its Lebanese soul with the mastery of celebrated French perfumers. The result is a collection that honors its roots while ascending to new heights of refinement and global acclaim.
Speaking at the product’s launching, Perfectscent Niche Emporium boss, OJ Awa-Ibraheem, praised the exquisite composition of the Ideo scents.
She said, “It is my privilege and great honor to present these exquisitely composed perfumes. They are more than fragrances; these creations are timeless narratives bottled in luxury—a testament to resilience, artistry, and the eternal allure of scent.”
