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Home LIFE & STYLE Whitemoney says he sings "Kumkum music", not Afrobeats

Whitemoney says he sings “Kumkum music”, not Afrobeats

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Whitemoney argued that though he incorporates highlife in his songs, his genre is known as “Kumkum music”

By Kehinde Okeowo

Singer, songwriter and Big Brother Naija (BBNaija) season 6 winner, Hazel Oyeze Onou, better known as Whitemoney, has claimed he doesn’t sing the genre of music common among most Nigerian artistes. 

The reality star made this known while featuring on the latest episode of The House Chronicles podcast, where he said his style of music is slightly different from the popular Afrobeats. 

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Whitemoney, who has been widely criticised for his music, argued that though he incorporates highlife in his songs, his genre of music is called “Kumkum music.”

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Speaking during the interview, Whitemoney said: “I’m not even trying to do Afrobeats. If I’m doing Afrobeats, there is definitely going to be a fuse of highlife in it. And my kind of highlife is not the normal…

“My kind of highlife is Kumkum music, you know. It is Cool United Melodies. It is contemporary highlife. It is highlife that you can vibe across all genres. You vibe them in the club, bar.

“My next production, my next drop is different. You will hear the sound. It is not the regular. We added somethings to it to spice it up. It doesn’t just go like that deep highlife where it is only for old people.

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“I needed a sound where I can flex my voice perfectly. I don’t have tenor. I needed something that is okay for me that I can just manipulate and sing at my comfort. And that is how I just reached that [kumkum music].”

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