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Home Marketing Niche Nigerian market remains Daikin’s prime focus

Nigerian market remains Daikin’s prime focus

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Daikin Industries Limited has reiterated that the Nigerian market, which it entered in October 2013, is the most important to its brand in Africa.

 

The Japanese company plans to manufacture air conditioners in Nigeria but is looking at assembling completely knockdown (CKD) units as first option.

 

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From left: John Woma (media consultant); Abbas; Ryoji; and Kunga Miyuki; at the event in Lagos.
From left: John Woma (media consultant); Abbas; Ryoji; and Kunga Miyuki; at the event in Lagos.

This was disclosed by Sano Ryoji, Daikin’s President, Middle East & Africa, when he visited Lagos.

 

He said Nigeria’s energy consumption is very central in the choice of an air conditioner.

 

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“Closely related to the inverter advantage is the fact that Daikin air conditioners have built-in protection against unstable power supply and blackout. This completely eliminates the need for an AVS device or stabiliser.

 

The built-in voltage protection makes it possible for Daikin to operate as low as 198V and as high as 264V, without compromising cooling comfort. (The standard voltage operating range is 220V-240V),” Ryoji explained.

 

Mohamed Abbas, Regional Director, Daikin Middle East & Africa, added: “Outdoor air has many atmospheric and corrosive pollutants such as dust, humidity, rain, et cetera, that damage the heat exchanger coils of air conditioners.

 

“To guard against damage to the heat exchanger coils, Daikin uses as standard, blue fin protection on the heat exchanger, with high anti-corrosion properties. This ensures optimal cooling performance in any location.

 

“The heart of any air conditioner is the compressor. Daikin air conditioners come with highly durable compressors with operating range up to 54 degrees centigrade ambient.

 

“The combination of highly resilient compressor and blue fin protection means the cooling performance remains intact irrespective of the operating environment.”

 

Abbas said Daikin takes indoor comfort seriously in the operation of the air conditioner, and superior indoor air quality is guaranteed through the combination of filtration and mould proof operation.

 

Additional features include turbo mode, sleep mode, all at super whisper operating level.

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