By Ishaya Ibrahim
Acting News Editor
Analytic from Google Trends shows that Guaranty Trust Bank’s (GTB) 737 is the most popular mobile banking code in Nigeria in the last twelve months.
TheNiche poll, which includes five of the most visible banks on mobile banking platform in Nigeria, covered the period between March 2017 to March 2018.
The banks surveyed are GTB, First Bank, UBA, Access Bank and Zenith Bank.
GTB leads with 53 per cent presence, followed closely by Access Bank’s 901 with 44 per cent. UBA’s 919 came third with 23 per cent. Zenith Bank’s 966 takes the fourth position with 12 per cent while First Bank’s 894 comes fifth in the ranking with eight per cent.
GTB’s lead on Google Trends was bolstered by the theme song for the banking code – 737, written and produced by Nigeria’s topnotch song writer and producer, Cobhams Asuquo.
In another metrics, the two most searched items about GTB were the theme song (737) and Innoson Motors’ tussle.
GTB’s search spiked on December 19 when the Economic and Financial Crimes Commission (EFCC) arrested Innocent Chukwuma, owner of Innoson Motors, for which many alleged was at the behest of the bank.
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