Minister of Information and National Orientation, Mohammed Idris, has felicitated the newly-elected Executive Council of the African Public Relations Association (APRA)
By Emma Ogbuehi
The Minister of Information and National Orientation, Mohammed Idris, has felicitated the newly-elected Executive Council of the African Public Relations Association (APRA), elected at the 35th APRA Annual Conference and Annual General Meeting (AGM), which was held in Abidjan, Côte d’Ivoire from May 13- 18, 2024.
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The Minister, also a Fellow of APRA, acknowledged the significance of the election for the advancement of public relations across Africa, adding that while it is a pivotal moment for APRA, the collective expertise, and leadership of the newly-elected Executive Council would be instrumental in attaining the long-term vision of the association.
The new APRA Executive Council comprises Arik Karani from Kenya as President, Dr. Michele Mekeme from Cameroon as Vice President, and Dr. Omoniyi Ibietan from Nigeria as Secretary-General.
Ibietan, a journalist, writer, and author works, is the Head Media Relations at the Nigerian Communications Commission (NCC), where he oversees aspects of the public communication strategy of the national regulatory authority for telecommunication in Nigeria.
Ibietan, a fellow of the Nigerian Institute of Public Relations (NIPR) and APRA, has promised to work with other members of the Executive Council to continue the trajectory of reforms in APRA, expand the democratic space by encouraging greater participation of national public relations institutions on the continent.
Idris, who made his remarks through his Special Assistant (Media) Rabiu Ibrahim, urged the new Executive Council to “continue the trajectory of reforms in APRA,” stressing the importance of expanding the democratic space by encouraging greater participation of national public relations institutions across the continent.
He highlighted the need for inclusivity and collaboration to strengthen the public relations profession in Africa.
The Minister also called on the Executive Council to work closely with the African Union Commission and the Council of Ministers to ensure that public relations remains central to policy formulation, programme execution, and project implementation.
“Public relations should be at the heart of policy, programs, and project implementation,” he stated.
He also extended his salutations Ibietan, on his emergence as the Secretary-General of APRA.
“Dr. Ibietan is a thoroughbred journalist, public relations expert, and author, who is expected to bring his enormous wealth of experience to bear on APRA positively,” Idris said.