Coming on the heels of the recent launch of its new #Madeofblack campaign, Guinness has announced its search for Africa’s best talent to collaborate with its #Madeofblack pan-African ambassador, Fuse ODG, on a specially written track, ‘Black Commando’.
Fuse ODG kicked off the search in a live video message from his studio in the United Kingdom.
The Ghanaian Afrobeats talent has written Black Commando to celebrate #Madeofblack. It is a track that signifies unity and communality, intended to showcase Africa and the bold creativity of the continent to the rest of the world. He has left two verses of the track empty for up-and-coming African musicians to fill.
“We are looking for talents with a lot of energy, passion and creativity to write the two outstanding verses for Black Commando. Every song I do showcases Africa, and if you’re going to jump on a song with me, you have to bring your black on board, because I want to ensure this song connects with the world. I want the world to see how much of a progressive continent Africa is,” Fuse ODG said.
To further amplify the campaign in Nigeria, Guinness recently partnered three of Nigeria’s finest entertainment artistes: Phyno, Olamide and Eva.
To stand a chance to be part of this all African collaboration, participants will listen to the beat, then write lyrics about what #Madeofblack means to them and submit their entry at the campaign’s dedicated website.
Aside collaborating with Fuse ODG, winners will also have an opportunity to win their own MTV House Party, so that they can join the #Madeofblack movement with all their friends.
Winners in the competition will be unveiled on MTV Hour of Black in October.