By Pascal Oparada
Social Media/Tech Reporter
Facebook is going head to head with professional social media companies like LinkedIn and Jobberman in the job board market.
Analysts have since predicted that the social media giant would make an inroad into the job market as it did with Libra, its digital currency business.
Now, it has empowered employers to post jobs directly from their companies’ Facebook pages.
Facebook users can then apply for those jobs using their already entered personal data. Completed applications are then submitted via the social media website Messenger application.
The processes are designed so that employers and prospects can interact during the recruitment process entirely on Facebook.
Currently, Facebook does not charge employers to post jobs, unlike LinkedIn. But it charges users to boost or promote their job posts.
Many believe that employers who have used LinkedIn can also collect applicant’s data from Facebook.
Tech Analyst, Professor Ndubuisi Ekekwe told TheNiche that nothing will change as Facebook entered the market because ‘you cannot combine family and business’ as Facebook is built to focus mainly on connecting family and friends.
“LinkedIn will be here,” Ekekwe said.
Local job board marketers in Nigeria like Jobberman may not have it easy as they charge clients to have them apply for jobs posted on their platforms.
Other platforms like OLX and Careers24 shut down in Nigeria years ago because the likes of Jobberman, now owned by Google, has taken huge market shares.
The job market in Nigeria is volatile with many posting job hoaxes. Hopefully, Facebook’s job marketplace will remedy the situation.