Union Bank has unveiled a new brand identity in Lagos to compete and recover lost ground through quality financial services.
Its Managing Director and Chief Executive Officer, Emeka Emuwa, said the “critical milestones” achieved in the past three years have laid a solid foundation.
“The launch of this refreshed identity signals a new phase in Union Bank’s transformation as we set our sights on attracting a new base of customers while remaining focused on providing simple and smart banking solutions to all our customers.
“Union Bank has been a trusted name for Nigerians for nearly a century and we will continue to leverage our heritage as we embrace a rapidly changing world.”
Union Bank Chairman, Udoma Udo Udoma, expressed pride about the strides the bank has made during his tenure and commended the board, management, and Staff on their hard work over the years.
The highlight of the brand launch was the unveiling of a massive replica of Union Bank’s iconic white stallion in its new form and the new logo.
The bank’s Head of Corporate Affairs and Corporate Communications, Ogochukwu Ekezie-Ekaidem said: “Union Bank is one of the longest standing financial institutions in Nigeria and our new identity pays homage to our past and carries with it our proposition for the future.
“In developing the new identity, remaining true to our brand proposition of simplicity was foremost in our minds.
“Our iconic white stallion, which represents strength and passion, is now in motion, cantering forward with energy and dynamism.
“We have introduced a modern typeface and updated our colour to a fresher and more vibrant blue. Finally, we have included patterns to infuse a contemporary feel to the overall identity.”
Since 2012, under the leadership of Emuwa, Union Bank has been rebuilding its banking business by redefining its model, rebuilding technology, physical infrastructure and reengineering its workforce.
It has rolled out a new banking platform, Oracle FlexcubeUBS 12.0, and launched Smarter Banking Centres targeted at technology savvy customers looking for convenient banking service.
The bank has also built a state of the art data centre and a new central processing centre to streamline operations and enhance customer service.
With the launch of a new identity, Union Bank is now focused on delivering on its promise to make banking simpler so customers can focus on the things that matter most to them.