World’s leading electronics brand, LG has unveiled Nigeria international and Arsenal star Alex Iwobi as its new brand ambassador.
The 22-year-old played a key role in the Super Eagles’ qualification for the 2018 Fifa World Cup Russia, and also was prominent in Arsenal’s sixth-place finish in the English Premier League.
The renewable multi-million naira deal will last for three years with Iwobi becoming the face of the brand in Nigeria and beyond.
“LG is a very big company and I’m very honoured and proud to be their brand ambassador to represent them on and off the pitch,” Iwobi said during the unveiling ceremony at LG Electronics’ Showroom in Lekki Lagos on Saturday.
“Growing up, I had always looked up to LG as a big brand and they are doing very well. So it’s amazing and I’m happy to be a part and I’m looking forward to a very successful journey. Life is really good.”
“I know it is everybody’s concern to talk about the value of the contract but our commitment is not about the money generated but to appreciate and sponsor talents in Nigeria,” said Managing Director, Fouani Nigeria Limited, Mr. Mohammed Fouani.
“For us, it’s about celebrating an hero among us – by receiving a moment of appreciating from us.”
Coach Gernot Rohr has included Iwobi in Nigeria’s 30-man preliminary squad for the 2018 World Cup where the Super Eagles face Iceland, Croatia and Argentina in Group D.